RULES OF THE ANONYMOUS BROTHERHOOD

RULE #1

WE DON’T TALK ABOUT OUR CLIENTS

As trainers, we have to remain anonymous. When our client speaks, we want the listeners to focus on their ideas, not who trained them or whether they’re a born speaker.

RULE #2

WE DON’T TALK ABOUT OUR FELLOW TRAINEES OUTSIDE OF THE PROGRAM

Our clients value their anonymity. Many leaders from different companies and organizations attend our training. Often, direct competitors train together. Good speaking skills mean opening yourself up, which requires the courage to make mistakes. This is facilitated by knowing that what happens in class stays within those four walls.

RULE #3

EVERYONE SPEAKS (instruction)

RULE #4

EVERYONE SPEAKS (fact)